Resolutions 2020: How To Boost Your Bookings As An Independent Artist
resolutions-2020-how-to-boost-your-bookings-as-an-independent-artist
January 08, 2020
ready
9
# Resolutions 2020: How To Boost Your Bookings As An Independent Artist
At the dawn of a new decade--not even just a new year--, the team at
*EB* understands the pressures of building the brand new 2020 you.
Drinking more water, hitting the gym, and eating healthier are all part
of these cookie-cutter personal goals, but we've tailored our January
*Resolutions* series for those entrenched in the electronic music world,
who hope to grow fresh skills, hone existing ones through residency
programs, secure more coin, activate their communities through party
promotion, or simply find their own singular production sound. In this
first edition, we look back a bit as we look forward: dive into what you
can do to increase your bookings as an independent artist.
In November 2019, UK acid house veteran Posthuman posted a step-by-step
[Twitter thread][1]{: rel="noreferrer noopener" aria-label=" (opens in a
new tab)" target="_blank"}, outlining the steps artists can take to get
DJ bookings without an agent, a move that can seem particularly daunting
for artists in the early stages of their careers.
Most artists would have already been aware of the power of [engaging in
one's community][2]{: rel="noreferrer noopener" aria-label="engaging in
one's community (opens in a new tab)" target="_blank"}, keeping close
relationships with other DJs and promoters and showing support, keeping
tabs on the types of venues that play host to their style of sound. But
the thread even delves into logistical aspects and includes action steps
like reaching out to promoters directly (for which he includes a
[messaging template][3]{: rel="noreferrer noopener"
aria-label="messaging template (opens in a new tab)" target="_blank"}),
having an [invoice ready][4]{: rel="noreferrer noopener"
aria-label="invoice ready (opens in a new tab)" target="_blank"} and
[insisting on a photo][5]{: rel="noreferrer noopener"
aria-label="insisting on a photo (opens in a new tab)" target="_blank"}
of the room you'll stay in if you're crashing at the promoter's home.
[1]: https://twitter.com/posthuman/status/1191643851976585217
[2]: https://twitter.com/posthuman/status/1191643854828711937
[3]: https://twitter.com/posthuman/status/1191643856200179712
[4]: https://twitter.com/posthuman/status/1191643858834251777
[5]: https://twitter.com/posthuman/status/1191643864978935808
> 1 -- Get a list together of DJ similar to yourself in profile and
> style.
> {: lang="en" dir="ltr"}
>
> Look for DJs who play your music out regularly -- check where they are
> residents or regulars.
>
> Check through their RA, FB, insta pages etc. and find all the places
> they have played over the last few years.
>
> --- Posthuman (@posthuman) [November 5, 2019][1]
{: .twitter-tweet data-width="500" data-dnt="true"}
Having just relocated from London to Glasgow and finding himself in the
same situation as a lot of other producers and DJs -- with his income
mostly deriving from gigs -- Posthuman's Josh Doherty felt inclined to
share his experience. He also knows what it's like to be on the other
side. Running his club night "I Love Acid" since 2007 with editions
across the UK and Europe, his bookings pair acid legends with emerging
talents and has hosted the likes of Luke Vibert, Nightwave, Object Blue
and DJ Pierre.
> I see so many people that think they need to get on an agency and
> that's just how it works. But as a promoter, I book a lot of people
> that don't have agents and it's often easier.
{: .wp-block-quote}
[1]: https://twitter.com/posthuman/status/1191643853490655232?ref_src=twsrc%5Etfw
>
> [
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> 571,50 C571,41.851 570.966,40.831 570.82,37.631" />
>
>
>
>
> View this post on Instagram
>
>
>
>
>
> ][1]{: style=" background:#FFFFFF; line-height:0; padding:0 0;
> text-align:center; text-decoration:none; width:100%;" target="_blank"}
> [This happened. Best club event in the UK. I ❤️ Acid. Thankyou
> @djmagofficial][1]{: style=" color:#000; font-family:Arial,sans-serif;
> font-size:14px; font-style:normal; font-weight:normal;
> line-height:17px; text-decoration:none; word-wrap:break-word;"
> target="_blank"}
> {: style=" margin:8px 0 0 0; padding:0 4px;"}
>
> A post shared by [ Posthuman][2]{: style=" color:#c9c8cd;
> font-family:Arial,sans-serif; font-size:14px; font-style:normal;
> font-weight:normal; line-height:17px;" target="_blank"}
> (@posthumanmusic) on datetime="2019-12-11T23:43:15+00:00">Dec 11, 2019 at 3:43pm PST
> {: style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"}
>
>
{: .instagram-media data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/B583SZWB0UB/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"}
Doherty says he wanted to share his experience in order to break from
the gatekeeping mentality of treating information like a currency, as
well as keeping a written manifesto for working DJs and promoters like
himself. "It was cathartic to write it all down because (as a DJ and
promoter), I often forget to do half the things that I'm meant to be
doing." He adds that a lot of the steps included in the guide aren't
just meant as tips for artists looking to increase their bookings, but
also a reminder to artists of what to expect as a service from an agent,
if they are working with one. After all, "if you're booking an artist
and you're paying a fee to an agent to do something, and they're doing
the absolute bare minimum and you're still doing all of the booking the
hotel, and booking the flights, coordinating set times, and then they're
not even contributing, you think what is it that exactly you're paying
them for?"
[1]: https://www.instagram.com/p/B583SZWB0UB/?utm_source=ig_embed&utm_campaign=loading
[2]: https://www.instagram.com/posthumanmusic/?utm_source=ig_embed&utm_campaign=loading
> 15 -- You might have to do some serious digging to get contact
> details. Rabbitholes of Facebook page to RA page to Instagram to
> Twitter before stumbling upon an email address.
> {: lang="en" dir="ltr"}
>
> There are rewards at the end of internet sleuthing, but you\'ll have
> to put the hours in.
>
> --- Posthuman (@posthuman) [November 5, 2019][1]
{: .twitter-tweet data-width="500" data-dnt="true"}
*Find Posthuman on [Twitter][2]{: rel="noreferrer noopener"
aria-label="Twitter (opens in a new tab)" target="_blank"},
[Soundcloud][3]{: rel="noreferrer noopener" aria-label="Soundcloud
(opens in a new tab)" target="_blank"} and [Discogs][4]{:
rel="noreferrer noopener" aria-label="Discogs (opens in a new tab)"
target="_blank"}.*
*Additional graphic design by [Ekaterina Kachavina][5]{: rel="noreferrer
noopener" target="_blank"}.*
[1]: https://twitter.com/posthuman/status/1191643871152922624?ref_src=twsrc%5Etfw
[2]: https://twitter.com/posthuman
[3]: https://soundcloud.com/posthuman
[4]: https://www.discogs.com/artist/10408-Posthuman
[5]: https://www.instagram.com/royalcheeeseburger/
---
id: 2c94a29f-3698-4322-b402-049edac05b77
blueprint: article
title: 'Resolutions 2020: How To Boost Your Bookings As An Independent Artist'
date: 2020-01-08T13:53:01+01:00
wp_id: '180547'
slug: resolutions-2020-how-to-boost-your-bookings-as-an-independent-artist
teaser_image: legacy/resolutions-2020-how-to-boost-your-bookings-as-an-independent-artist/R2020-posthuman-site-01-scaled.jpg
contents:
-
type: text
text: '<p>At the dawn of a new decade–not even just a new year–, the team at <em>EB</em> understands the pressures of building the brand new 2020 you. Drinking more water, hitting the gym, and eating healthier are all part of these cookie-cutter personal goals, but we’ve tailored our January <em>Resolutions</em> series for those entrenched in the electronic music world, who hope to grow fresh skills, hone existing ones through residency programs, secure more coin, activate their communities through party promotion, or simply find their own singular production sound. In this first edition, we look back a bit as we look forward: dive into what you can do to increase your bookings as an independent artist.</p><p>In November 2019, UK acid house veteran Posthuman posted a step-by-step <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://twitter.com/posthuman/status/1191643851976585217" target="_blank">Twitter thread</a>, outlining the steps artists can take to get DJ bookings without an agent, a move that can seem particularly daunting for artists in the early stages of their careers. </p><p>Most artists would have already been aware of the power of <a rel="noreferrer noopener" aria-label="engaging in one''s community (opens in a new tab)" href="https://twitter.com/posthuman/status/1191643854828711937" target="_blank">engaging in one’s community</a>, keeping close relationships with other DJs and promoters and showing support, keeping tabs on the types of venues that play host to their style of sound. But the thread even delves into logistical aspects and includes action steps like reaching out to promoters directly (for which he includes a <a rel="noreferrer noopener" aria-label="messaging template (opens in a new tab)" href="https://twitter.com/posthuman/status/1191643856200179712" target="_blank">messaging template</a>), having an <a rel="noreferrer noopener" aria-label="invoice ready (opens in a new tab)" href="https://twitter.com/posthuman/status/1191643858834251777" target="_blank">invoice ready</a> and <a rel="noreferrer noopener" aria-label="insisting on a photo (opens in a new tab)" href="https://twitter.com/posthuman/status/1191643864978935808" target="_blank">insisting on a photo</a> of the room you’ll stay in if you’re crashing at the promoter’s home. </p>'
-
type: text
text: |-
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">1 – Get a list together of DJ similar to yourself in profile and style. </p>
<p>Look for DJs who play your music out regularly – check where they are residents or regulars. </p>
<p>Check through their RA, FB, insta pages etc. and find all the places they have played over the last few years.</p>
<p>— Posthuman (@posthuman) <a href="https://twitter.com/posthuman/status/1191643853490655232?ref_src=twsrc%5Etfw">November 5, 2019</a></p></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><p>Having just relocated from London to Glasgow and finding himself in the same situation as a lot of other producers and DJs – with his income mostly deriving from gigs – Posthuman’s Josh Doherty felt inclined to share his experience. He also knows what it’s like to be on the other side. Running his club night “I Love Acid” since 2007 with editions across the UK and Europe, his bookings pair acid legends with emerging talents and has hosted the likes of Luke Vibert, Nightwave, Object Blue and DJ Pierre. </p><blockquote class="wp-block-quote">
<p>I see so many people that think they need to get on an agency and that’s just how it works. But as a promoter, I book a lot of people that don’t have agents and it’s often easier.</p>
</blockquote>
-
type: text
text: |-
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<div style="padding:16px;"> <a href="https://www.instagram.com/p/B583SZWB0UB/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank">
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<div style="padding-top: 8px;">
<div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div>
</div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
</div>
</a>
<p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/B583SZWB0UB/?utm_source=ig_embed&utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">This happened. Best club event in the UK. I ❤️ Acid. Thankyou @djmagofficial</a></p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/posthumanmusic/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Posthuman</a> (@posthumanmusic) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-12-11T23:43:15+00:00">Dec 11, 2019 at 3:43pm PST</time></p>
</div>
</blockquote><script async src="//www.instagram.com/embed.js"></script><p>Doherty says he wanted to share his experience in order to break from the gatekeeping mentality of treating information like a currency, as well as keeping a written manifesto for working DJs and promoters like himself. “It was cathartic to write it all down because (as a DJ and promoter), I often forget to do half the things that I’m meant to be doing.” He adds that a lot of the steps included in the guide aren’t just meant as tips for artists looking to increase their bookings, but also a reminder to artists of what to expect as a service from an agent, if they are working with one. After all, “if you’re booking an artist and you’re paying a fee to an agent to do something, and they’re doing the absolute bare minimum and you’re still doing all of the booking the hotel, and booking the flights, coordinating set times, and then they’re not even contributing, you think what is it that exactly you’re paying them for?” </p>
-
type: text
text: |-
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">15 – You might have to do some serious digging to get contact details. Rabbitholes of Facebook page to RA page to Instagram to Twitter before stumbling upon an email address.</p>
<p>There are rewards at the end of internet sleuthing, but you'll have to put the hours in.</p>
<p>— Posthuman (@posthuman) <a href="https://twitter.com/posthuman/status/1191643871152922624?ref_src=twsrc%5Etfw">November 5, 2019</a></p></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><p><em>Find Posthuman on <a rel="noreferrer noopener" aria-label="Twitter (opens in a new tab)" href="https://twitter.com/posthuman" target="_blank">Twitter</a>, <a rel="noreferrer noopener" aria-label="Soundcloud (opens in a new tab)" href="https://soundcloud.com/posthuman" target="_blank">Soundcloud</a> and <a rel="noreferrer noopener" aria-label="Discogs (opens in a new tab)" href="https://www.discogs.com/artist/10408-Posthuman" target="_blank">Discogs</a>.</em></p><p><em>Additional graphic design by <a rel="noreferrer noopener" href="https://www.instagram.com/royalcheeeseburger/" target="_blank">Ekaterina Kachavina</a>.</em></p>
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# Resolutions 2020: How To Boost Your Bookings As An Independent Artist At the dawn of a new decade--not even just a new year--, the team at *EB* understands the pressures of building the brand new 2020 you. Drinking more water, hitting the gym, and eating healthier are all part of these cookie-...
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In this first edition, we look back a bit as we look forward: dive into what you can do to increase your bookings as an independent artist. In November 2019, UK acid house veteran Posthuman posted a step-by-step [Twitter thread][1]{: rel="noreferrer noopener" aria-label=" (opens in a new tab)" ta...
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Most artists would have already been aware of the power of [engaging in one's community][2]{: rel="noreferrer noopener" aria-label="engaging in one's community (opens in a new tab)" target="_blank"}, keeping close relationships with other DJs and promoters and showing support, keeping tabs on the...
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But the thread even delves into logistical aspects and includes action steps like reaching out to promoters directly (for which he includes a [messaging template][3]{: rel="noreferrer noopener" aria-label="messaging template (opens in a new tab)" target="_blank"}), having an [invoice ready][4]{: ...
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and find all the places > they have played over the last few years. > > --- Posthuman (@posthuman) [November 5, 2019][1] {: .twitter-tweet data-width="500" data-dnt="true"} . Having just relocated from London to Glasgow and finding himself in the same situation as a lot of other produc...
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But as a promoter, I book a lot of people > that don't have agents and it's often easier. {: .wp-block-quote} [1]: https://twitter.com/posthuman/status/1191643853490655232?ref_src=twsrc%5Etfw . > > [ > > > xmlns="https://www.w3.org/2000/svg" > xmlns:xlink="https://www...
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I ❤️ Acid. Thankyou > @djmagofficial][1]{: style=" color:#000; font-family:Arial,sans-serif; > font-size:14px; font-style:normal; font-weight:normal; > line-height:17px; text-decoration:none; word-wrap:break-word;" > target="_blank"} > {: style=" margin:8px 0 0 0; padding:0 4px;"} ...
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"It was cathartic to write it all down because (as a DJ and promoter), I often forget to do half the things that I'm meant to be doing." He adds that a lot of the steps included in the guide aren't just meant as tips for artists looking to increase their bookings, but also a reminder to art...
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> {: lang="en" dir="ltr"} > > There are rewards at the end of internet sleuthing, but you\'ll have > to put the hours in. > > --- Posthuman (@posthuman) [November 5, 2019][1] {: .twitter-tweet data-width="500" data-dnt="true"} . *Find Posthuman on [Twitter][2]{: rel="noreferr...